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O'Learys WC 2022

A beautiful collaboration during the 2022 World Cup was with O'Learys, the ultimate football café in Ghent with over 200 TV screens!


The aim was to provide football fans visiting O'Learys with an enhanced fan experience through a Tifo prediction game.


  • The O'Learys platform was presented as a calendar (Nov 20 - Dec 18, 2022).
  • Every day of the World Cup, customers had the opportunity to participate in the free prediction game. The top 3 winners' rankings were announced 1 minute after the end of the match.
  • Exciting prizes were up for grabs, such as an O'Learys Select ball or a night out with 6 friends courtesy of O'Learys.

This resulted in more than 8,000 entries during the 2022 World Cup. Both young and old participated in the O'Learys prediction game.

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